Partner, Strategy Director

Shahaf is busy revolutionizing the world of digital products with Pumika’s research and strategy teams.

He has headed a vast number of projects in diverse fields, including UX, product development, brand creation, and online and offline marketing for enterprises, organizations, and startups. Working in the digital arena since the mid-90’s, he brings to the table hands-on experience in software development, design, and business management.
Shahaf is an honors graduate of Bezalel Academy of Arts and Design, a sci-fi enthusiast, and an avid Tai Chi student. He is known to drop more-than-occasional Marshall McLuhan and Terry Pratchett quotes.

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