This is how we roll.

The process defines the product; every decision we make is based on our principles of collaboration, transparency, and respect for the user’s needs. We’re enthusiastic proponents of Agile development practices and take pride in our ability to build, react, and refine. Check out our process highlights, or see the full process.

 

Read about our full process here, or skip to the highlights.

 

Process Highlights

Discover

A successful journey requires a well-drawn map.
In the discovery stage, we immerse ourselves in your project’s world, understanding your business goals, talking to your users, analyzing your competition, and uncovering hidden opportunities. We then crystallize everything into a focused project strategy: The foundations of the project and its compass.

Discovery Deliverables
Personas & Documents Personas & Scenarios Document Product Concept Product Concept User Research User Research & Interviews Road Map Planning Road Map Planning Low-Fidelity Wireframes Low-Fidelity Wireframes
Full Deliverables List

Envision

Using iterative methods, we develop the ideal user experience, from initial concepts paper sketches to interactive mobile mockup.

Envision Deliverables
Flow Sketches Flow Sketches Low-Fidelity Wireframes Low-Fidelity Wireframes High Fidelity WireFrames High Fidelity WireFrames Interactive Mockups Interactive Mockups Sitemaps Sitemaps
Full Deliverables List

Design

Design is the magic that fuses feelings and function. In this phase, we focus on creating a distinct visual language, that will ultimately be the basis of a product/brand that is easy to use and delightful to experience.

Our design toolkit is endless. From data visualisations to animation, illustration, and art direction, we’ve got you covered.

Design Deliverables
Core Pages Wireframes Core Pages Wireframes & Design Brand Guide Brand Guide Illustrations-&-Character-Desig Illustrations & Character Design Animated UI Interactive Mockups Interactive Mockups Website-design Website Design
Full Deliverables List

Produce

We’re developer-friendly. As your project goes into development, we get up close and personal with your dev team, working with the developers to transform our design into your code. We provide detailed instructions and style sheets, meticulous QA and

ongoing support. Don’t have a development firm yet? We’ll connect you with one of our experienced development partners for a full production solution.

Produce Deliverables
Ready To Code UI Ready To Code UI Interactive Mockups Interactive Mockups Screen Slices Screen Slices Multi-Platform Guides Multi Platform Guides & Slices Animated Interfaces Demo Animated Interfaces Demo
Full Deliverables List

Your Project Process

part_research_small_1 1 Client & App
Onboarding
part_planning_small_1 2 Core App
Planning
Sprint_Visual_Concept 3 Developing
Visual
Language
FullProcess_BrandGuidelines 4 Core Pages
Design
part_development_smaller_1 5 Development
Support
Part_Research_Big_2 1 Research
& Strategy
FullProcess_Strategy 2 UX Planning
& Mockup
Sprint_Visual_Concept 3 Developing
Visual
Language
part_fulldesign_big_1 4 Full
Design
part_development_smaller_1 5 Development
Support
Examination_User_Research 1 Extended App
& User Research
part_strategy_big_2 2 Strategy
& Innovation
FullProcess_Strategy 3 UX Planning
& Mockup
Examination_User_Research 1 Extended App
& User Research
part_strategy_big_2 2 Strategy
& Innovation
FullProcess_Strategy 3 UX Planning
& Mockup
part_devgraphic_big_1 4 Developing
Visual
Language
part_fulldesign_big_1 5 Full
Design
part_development_smaller_1 6 Development
Support
  • The quickest and, lightest package- But with a well planned and precise process.

  • You get the most important assets of your MVP project: core concept and core screens design.

  • Best for you, if your teams can take care of all the second level flows internally.

  • Most popular. Covers all the aspects of your product UX -– from experience overview to the smallest UI details

  • In-depth UX research and planning – from concept to wireframe

  • The visual language is created at later phase, by a in-house team.

  • Best for clarifying the foundation of the experience in complex cases

  • Top to bottom UX, from in-depth research and product concept to full scope design.

  • We take your initial idea and develop it into a full product

  • Perfect choice if you are outsourcing all of your product development.

Nir Erlich

Pumika were our partners in product development from day one. Craft is a disruptive idea designed to serve product managers. We needed Pumika’s super-powers in forward thinking and innovation to deliver the best realization of our vision.

Nir Erlich, Co-Founder · Craft
Eldad Nir

Pumika came on board to re-design our system – and took it to a completely new level of design quality, ease of navigation and altogether outstanding user experience.

Eldad Nir, CEO · Blossom
apester_moti_cohen

Pumika plays a significant role in Apester's product development (from the very beginning). They're an integral part of our product team, helping us define our features and transforming them into an outstanding product experience.

Moti Cohen, Founder & CEO, Apester
UI_Basic_Onboarding 1 Client & App
Onboarding
FullProcess_BrandLanguage 2 Developing
Interface Visual
Language
part_devgraphic_med_1 3 Visual Core
Interface
Styleguide
Part_Strategy_Big_1 1 Client & App
Onboarding
Sprint_Visual_Concept 2 Developing
Interface Visual
Language
part_fulldesign_reg_1 3 Core Screens
Design
part_development_smaller_1 4 Development
Support
Part_Strategy_Big_1 1 Client & App
Onboarding
Sprint_Visual_Concept 2 Developing
Interface Visual
Language
part_Fulldesign_Big_1 3 Full
Design
part_development_smaller_1 4 Development
Support
Part_Strategy_Big_1 1 Client & App
Onboarding
Extended_Copywriting 2 Ux Quick
Assestment
& Touchups
Sprint_Visual_Concept 3 Developing
Interface Visual
Language
part_fulldesign_big_1 4 Full
Design
part_development_smaller_1 5 Development
Support
  • Super-light package

  • We take care or the shiny new modern interface language

  • Your team takes care of: implementing the design independently with the snazzy new style guide.

  • We develop a distinct, stylish UI visual language, especially for your product.

  • We Implement the new UI on core application screens

  • We create a detailed style guide your team can then use to design independently. implementation on secondary screens

  • We develop a distinct, updated UI visual language, especially for your product

  • We implement the new UI on all application screens

  • We’ve got your covered! We’ll take care of all UI aspects - from A-Z

  • First, we conduct a quick experience process - upgrading the UX concept and app flow

  • We then develop a distinct, stylish UI visual language for your product

  • We implement the new UI on all application screens

Eldad Nir

Pumika came on board to re-design our system – and took it to a completely new level of design quality, ease of navigation and altogether outstanding user experience.

Eldad Nir, CEO · Blossom
Nir Erlich

The Pumika team did wonders in turning our sophisticated offering into a product any product manager can start working with within minutes.

Nir Erlich, Co-Founder · Craft
Adam_milo_Geula zikri

Pumika did an extraordinary job simplifying even the most complicated flows and the user experience our flagship digital system is now elegant and easy-to-use.

Geula Zikri, Director of Marketing & Sales · Adam Milo
Webeyez_Uri Strauss

The Pumika team was instrumental in transforming our performance analytics system into a helpful and valueable product.

Uri Strauss, CEO and Co-Founder
Sprint_Basic_Wireframig 1 Onboarding
& Basic
Wireframing
FullProcess_BrandLanguage 2 Visual Concept
& Pages Design
part_development_smaller_1 3 Development
Support
Part_Strategy_Big_1 1 Research
& Strategy
part_planning_big_1 2 Planning
& Wireframing
FullProcess_BrandLanguage 3 Developing
Visual
Language
part_fulldesign_big_1 4 Full
Design
part_development_smaller_1 5 Development
Support
Extended_Research_Strategy 1 Research
& Strategy
part_planning_big_1 2 Planning
& Wireframing
Extended_Copywriting 3 Copywriting
& Content
Development
Sprint_Visual_Concept 4 Developing
Visual
Language
part_fulldesign_big_1 5 Full
Design
part_development_smaller_1 6 Development
Support
  • Get ready for a speedy website process - most suitable for light websites / Temporary phase but quality solution

  • Quick planning and design - based on your content, brand and layouts

  • Full design of core pages. Additional pages can later be implemented by your team or by the developers.

  • We offer the full process – from strategic planning to unique visual language development.The result: a focused, creative and enticing website

  • We develop a unique digital visual language.

  • We call this: “mini branding”-a planning process integrates the website with your sales and marketing activities.

  • Here we engage in the full process - from strategic planning to unique visual language development. The result: a focused, creative and enticing website

  • We develop a unique digital visual language. We call this: “mini branding”-a planning process integrates the website with your sales and marketing activities.

  • We develop content and take care of the copywriting - no need for any additional writing on your end

apester_moti_cohen

Set to disrupt the publishing industry, we needed an attention-grabbing brand that sets us
apart and serves us, and Pumika delivered. Our branding generates fantastic results!

Moti Cohen, Founder & CEO, Apester
Eldad Nir

The Pumika team quickly mastered the nuances of our brand and adopted an insider’s perspective on the product.

Eldad Nir, CEO · Blossom
Toonimo_Ohad Rozen

The Pumika team really hit the mark with our branding and website. They provided us with a powerful marketing toolkit full of creative messaging and beautiful visual elements. This flexible branding helps us stay consistent, with a distinct appearance online and offline that increases awareness and market recognition.

Ohad Rozen, CEO · Toonimo
Part_Research_Tiny_1 1 Nice to
Meet You
Examination_Solution 2 Basic Brand
Kit
FullProcess_Research 1 Research
2 Strategy
FullProcess_BrandLanguage 3 Brand
Language
Complete_Full_Adaptation 4 Brand
Guidelines
FullProcess_Research 1 Research
FullProcess_Strategy 2 Strategy
FullProcess_BrandLanguage 3 Brand
Language
part_Fulldesign_Big_1 4 Brand
Framework
FullProcess_BrandGuidelines 5 Full
Adaptation
  • Most suitable for early-stage startups or small-scale products and services

  • We develop quick project onboarding and a basic brandkit that allow you to start professional marketing in no time.

  • We create a solid, unique and creative brand based on structured, market-based process

  • See how your brand works in social, online and offline environments

  • Get a brand guidline document that will keep your brand’s presence sharp/effective and consistent

  • Creating a solid, creative brand using a structured, market-based process

  • Full adaptation and implementation of your brand, from website and application brand alignments to marketing materials to booth and office design

  • Creation of complex brand frameworks - including multi-product hierarchies, diverse audiences, and unifying concepts

apester_moti_cohen

Set to disrupt the publishing industry, we needed an attention-grabbing brand that sets us
apart and serves us, and Pumika delivered. Our branding generates fantastic results!

Moti Cohen, Founder & CEO, Apester
Eldad Nir

We got a beautiful, elegant, extremely easy-to-use system that helped move us to the forefront of the industry.

Eldad Nir, CEO · Blossom
Adam_milo_Geula zikri

Pumika transformed Adam Milo from a traditional service into a digital brand. The outcome was incredible – they left no stone unturned in the process of divining the essence of Adam Milo, shining a new, cutting-edge light on our offerings.

Geula Zikri, Director of Marketing & Sales · Adam Milo
strategy-first-circle 1 UX
Strategy
strategy-second-circle 2 Brand
Strategy
strategy-third-circle 3 Digital Marketing
Strategy
  • Give your product a strong base to stand on.

  • Plan your product's success through assessments, market research, and competitive analysis.

  • Create a strategy that defines your product's values.

Eldad Nir

Pumika tailored a work process and schedule to our very specific needs and a large team of designers worked very intensively to help us meet a tight release deadline for our system.

Eldad Nir, CEO · Blossom
Nir Erlich

Pumika were true partners in realizing our vision to disrupt the product management industry. Their forward thinking was invaluable in turning an idea into a kickass UX.

Nir Erlich, Co-Founder · Craft
Webeyez_Uri Strauss

Pumika helped us solidify our value proposition and designed an easy-to-use product that fully addresses our users’ needs.

Uri Strauss, CEO and Co-Founder
Sprint_Basic_Wireframig 1 App & User
Onboarding
Part_Asses_Big_1 2 UX Assesment
Examination_User_Research 1 App & User
Research
part_Asses_Big_1 2 UX Assesment
Quickie_Basic_Brand 3 Solution
Recomandations
Part_Strategy_Big_1 1 Client & App
Onboarding
Examination_User_Research 2 User Research
& Testing
part_Asses_Big_1 3 UX Assesment
4 Solution &
Implemintaion
  • Quick UX Assessment - identifying major UX issues

  • Best for entrepreneurs and startups who want to double check their products before going into development or market

  • Conducting full usability test, experience assessment and user testing for you app or service

  • Creating issues report outlining problems, insights and solutions.

  • Conducting full usability test, experience assessment and user testing for you app or service

  • Developing solutions for issues discovered in the assessment

  • Implementing changes on UX and UI level

apester_moti_cohen

Pumika plays a significant role in Apester's product development (from the very beginning). They're an integral part of our product team, helping us define our features and transforming them into an outstanding product experience.

Moti Cohen, Founder & CEO, Apester
Nir Erlich

Pumika were true partners in realizing our vision to disrupt the product management industry. Their forward thinking was invaluable in turning an idea into a kickass UX.

Nir Erlich, Co-Founder · Craft
Eldad Nir

Pumika tailored a work process and schedule to our very specific needs and a large team of designers worked very intensively to help us meet a tight release deadline for our system.

Eldad Nir, CEO · Blossom
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